Effective Business Writing: Principles & Applications

Description: This text focuses on stylistic concerns and format for business documents. Beginning with the basics of an effective writing style, discussion follows on the concepts of purpose and audience, inductive and deductive organisation, and the application of these concepts to business documents.


Contents: Using an Effective Vocabulary. Effective Use of Verbs. Writing Effective Sentences. Writing for a Specific Reader and Purpose. Effective Paragraph Organisation. Writing Business Letters. Writing for Employment. Research and Documentation. Writing Effective Business Reports. Appendix A: The Research Proposal. Appendix B: The Progress Report. Appendix C: The Research Report. Appendix D: Revision.