Consumer Behavior: Building Marketing Strategy 8th Ed.
26,52 €
Laos
Tarneaeg:
2-3 päeva
Tootekood
9780071177948
Description:Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)
offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic....
offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic....
Description:Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)
offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
| Autor | Hawkins, Del |
|---|---|
| Ilmumisaeg | 2000 |
| Kirjastus | Mcgraw-Hill Education - Europe |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 704 |
| Pikkus | 230 |
| Laius | 230 |
| Keel | English |
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