Business Marketing Course: Managing In Complex Networks 2nd E

60,27 €
Tellimisel
Tarneaeg: 2-4 nädalat
Tootekood
9780470034507
Description: The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among r...