Business In Action

Description: For courses in Introduction to Business. This new text's user-friendly magazine layout, its manageable length, and up-to-date real-life examples enable students to experience business firsthand. Every chapter contains a variety of highly involving skill-building activities that help students learn key business fundamentals and discover opportunities in the 21st century.


Contents: I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY. 1. Understanding the Fundamentals of Business and Economics. 2. Practicing Ethical Behavior and Social Responsibility. 3. Competing in the Global Economy. II. STARTING A SMALL BUSINESS. 4. Starting, Financing, and Expanding a Small Business. 5. Selecting the Proper Form of Business Ownership and Exploring Mergers, Consolidations, and Acquisitions. III. MANAGING A BUSINESS. 6. Understanding the Functions and Roles of Management. 7. Organizing to Facilitate Teamwork and Communication. 8. Producing Quality Goods and Services. IV. MANAGING HUMAN RESOURCES AND LABOR RELATIONS. 9. Motivating Today's Work Force and Handling Employee-Management Relations. 10. Managing Human Resources. V. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS. 11. Meeting Customers' Needs in the Changing Marketplace. 12. Developing Product, Pricing, and Promotional Strategies. 13. Developing a Distribution Strategy. VI. MANAGING FINANCIAL INFORMATION AND RESOURCES. 14. Analyzing and Using Financial Information. 15. Understanding Banking and Securities. VII. FOCUSING ON SPECIAL TOPICS IN BUSINESS. Component Chapter A: Business Law and the U.S. Legal System. Component Chapter B: Financial and Risk Management. Component Chapter C: Information Management, the Internet, and E-Business. Appendix 1: The Employment Search. Appendix 2: Careers in Business. Appendix 3: Your Business Plan.