Business Ethics: Concepts And Cases 5th Ed.
42,67 €
Laos
Tarneaeg:
2-3 päeva
Tootekood
9780130938213
Description: For freshman/graduate-level courses in Business Ethics or Business and Society. Best-selling text provides a clear style, abundance of examples, detailed real-life cases, and current data and statistics. Introduces students to ethical concepts, helps them apply ethical concepts to business decisions and identify moral issues involved in the management of specific problem areas in busi...
Description: For freshman/graduate-level courses in Business Ethics or Business and Society. Best-selling text provides a clear style, abundance of examples, detailed real-life cases, and current data and statistics. Introduces students to ethical concepts, helps them apply ethical concepts to business decisions and identify moral issues involved in the management of specific problem areas in business, and examines social and natural environments within which moral issues in business arise.
Contents: I. BASIC PRINCIPLES. 1. Ethics and Business. CASES: Napster's Revolution. H. B. Fuller and the Street Children of Central America. 2. Ethical Principles in Business. CASES: Publius. Philip Morris' Troubles. Pepsi's Burma Connection. II. THE MARKET AND BUSINESS. 3. The Business System. CASES: The Health Business. Accolade versus Sega. Brian's Franchise. 4. Ethics in the Marketplace. CASES: Playing Monopoly: Microsoft. A Japanese Bribe. III. BUSINESS AND ITS EXTERNAL EXCHANGES-ECOLOGY AND CONSUMERS. 5. Ethics and the Environment. CASES: Genetic Engineering at Monsanto/Pharmacia. The New Market Opportunity. 6. The Ethics of Consumer Production and Marketing. CASES: AIDS and Needles. Toy Wars. IV. BUSINESS AND ITS INTERNAL CONSTITUENCIES-EMPLOYEE ISSUES. 7. The Ethics of Job Discrimination. CASES: Wage Differences at Robert Hall. Brian Weber. 8. The Individual in the Organization. CASES: The Gap. Working for Eli Lilly & Company. Index.
Contents: I. BASIC PRINCIPLES. 1. Ethics and Business. CASES: Napster's Revolution. H. B. Fuller and the Street Children of Central America. 2. Ethical Principles in Business. CASES: Publius. Philip Morris' Troubles. Pepsi's Burma Connection. II. THE MARKET AND BUSINESS. 3. The Business System. CASES: The Health Business. Accolade versus Sega. Brian's Franchise. 4. Ethics in the Marketplace. CASES: Playing Monopoly: Microsoft. A Japanese Bribe. III. BUSINESS AND ITS EXTERNAL EXCHANGES-ECOLOGY AND CONSUMERS. 5. Ethics and the Environment. CASES: Genetic Engineering at Monsanto/Pharmacia. The New Market Opportunity. 6. The Ethics of Consumer Production and Marketing. CASES: AIDS and Needles. Toy Wars. IV. BUSINESS AND ITS INTERNAL CONSTITUENCIES-EMPLOYEE ISSUES. 7. The Ethics of Job Discrimination. CASES: Wage Differences at Robert Hall. Brian Weber. 8. The Individual in the Organization. CASES: The Gap. Working for Eli Lilly & Company. Index.
Autor | Velasques, Manuel G. |
---|---|
Ilmumisaeg | 2001 |
Kirjastus | Pearson Education Ltd |
Köide | Pehmekaaneline |
Bestseller | Ei |
Lehekülgede arv | 544 |
Pikkus | 230 |
Laius | 230 |
Keel | American English |
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