Strategy Express-Strategy 03. 01 (Expressexec Series)

Description:
A fast track route to mastering and managing corporate vision. This book covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It includes examples and lessons from benchmark companies, including 'Encyclopaedia Britannica', 'Sears', 'Seven-Eleven Japan' and ideas from the smartest thinkers. It includes a glossary of key concepts and a comprehensive resources guide. 'ExpressExec' is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. 'ExpressExec' is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and Life and Work. 'ExpressExec' is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Table of Contents:
Introduction to Express Exec Introduction to Strategy Definition of terms: What is a Strategy? The Evolution of Strategy The E--Dimension The Global Dimension The State of the Art Strategy in Practice Key Concepts and Thinkers Resources Ten Steps to Making Strategy Work Frequently Asked Questions (FAQs) About the Authors Index

Author Biography:
JOHN MIDDLETON is the founder of the Bristol Management Research Centre. Recognized as a leading expert in personal and systems thinking technologies, he works as a coach and consultant with individuals and organizations that are determined to make best use of the future. He is the author of two books, Smart Things to Know About Your Career and Writing the New Economy. BOB GORZYNSKI has worked extensively in the fields of strategy, change management and customer care with both large international organisations and at owner manager level. After spending 10 years in corporate finance and strategy in blue chip companies he has specialised in aligning the technical and the human aspects of strategic change. He currently specialises in the media, entertainment and retail sectors.