International Business Strategy

76,47 €
Laos
Tarneaeg: 2-3 päeva
Tootekood
9780273607120
Description:
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.

Table of Contents:
PART I STRATEGY, PROCESS AND PERFORMANCE 1. Corporate, Business and Functional Strategies 2. The Internationalisation Process PART II INTERNATIONAL STRATEGIC ANALYSIS 3. External ...