Fast Forward Mba In Business Communication

Description:
This latest 'Fast Forward MBA' text shows executives, managers, and MBA students how to improve their oral and written communication skills, enabling them to better communicate their ideas and increase their productivity and efficiency. Using the 'Fast Forward MBA' staple of icons, the authors explain how to find a communication strategy, improve logic, organisation, and persuasion, improve presentation delivery skills, write and present as a team, and use e-mail effectively.

Table of Contents:
COMMUNICATION STRATEGY. Strategic Business Communication. Document Management in an Electronic Age. BUSINESS WRITING AND EDITING. Using Writing and Editing Processes. Developing the Logic and Structure of Documents. Document Layout and Design: Making Your Logic Visually Clear. Making Your E-Mail Go Further and Do More. Memos. Business Letters. Reports and Executive Summaries. Proposals and Requests for Proposals. BUSINESS PRESENTATIONS. Defining Your Purpose. Analyzing Your Audience. Gathering Supporting Materials. Organizing Your Ideas. Planning Visual Support. Practicing Your Delivery. Handling Questions and Answers. Handling Speech Anxiety. Evaluating Your Presentation. WRITING AND PRESENTING AS A TEAM. Writing as a Team. Presenting as a Team. Appendices. Notes. Bibliography. Index.