Business Plans That Work: Guide For Small Business, A 2nd Ed.

Description: Turn ideas into profit. The blueprint for persuasive business plans. The tough economy has become difficult to handle for everyone and for innovative entrepreneurs, it's an especially challenging time to execute their ideas and plans. That's why it's essential to identify and shape ideas and opportunities correctly to ensure the most successful outcome. 'Business Plans that Work, 2nd Edition' provides the must-have, easy-to-follow template that shows you how to write, adapt, focus, and revise a persuasive business plan that converts into profits and attracts top talent - helping you assess your strengths and what needs to be done to make your plan work. Fully revised and updated second edition includes: updates on social media and how to use this tool to your benefit Company case study to illustrate the step-by-step process; presentation slide deck and easy-to-follow steps for articulating your idea to stakeholders, potential employees and customers; and, updated statistics, facts, references and appendices. By using the proven framework (the Timmons Model) to identify opportunities, you'll be able to recognize and avoid common pitfalls in creating a business plan and take your ideas to the next level. Written by top experts in the field, 'Business Plans That Work, 2nd Edition will continue to be a must have for any entrepreneur or small business owner. Table of Contents: Preface; Chapter 1. Entrpreneurs Create the Future; Chapter 2. Before you Start Writing Your Plan; Chapter 3. Getting Started; Chapter 4. Industry; Chapter 5. Company and Product Description; Chapter 6. Marketing Plan; Chapter 7. Operations and Development; Chapter 8. Team; Chapter 9. The Critical Risks and Offering Plan Sections; Chapter 10. Financial Plan; Conclusion Author Biography: Andrew Zacharakis is the John H. Muller, Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference. Stephen Spinelli is the founder of Jiffy Lube International and president of Philadelphia University. Jeffry A. Timmons, D.B.A., was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.