Brand Innovation Manifesto: How To Build Brands, Redefine Mark

36,66 €
Tellimisel
Tarneaeg: 2-4 nädalat
Tootekood
9780470027516
Description: The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical th...