Discourses In Place: Language In The Material World

Description:
The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication. Including a 'how to use this book' section, group and individual activities and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.

Table of Contents:
1: Geosemiotics 2: Indexicality 3: The Interaction Order 4: Visual Semiotics 5: Interlude on Geosemiotics 6: Place Semiotics: Code Preference 7: Place Semiotics: Inscription 8: Place Semiotics: Emplacement 9: Place Semiotics: Discourse in Time and Space 10: Indexicality, Dialogicality, and Selection in Action Glossary References

Prizes:
Winner of BAAL (British Association for Applied Linguistics) Book Prize 2004.