Digital Marketing: Global Strategies From The World'S Experts

45,32 €
Laos
Tarneaeg: 2-3 päeva
Tootekood
9780471361220
Description: The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, No...