Craft Of Creativity, The

172,58 €
Tellimisel
Tarneaeg: 2-4 nädalat
Tootekood
9780804787376
Description: Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovat...