Business Planning: Approach To Strategic Management, An 2nd.

Description: This introductory text describes the importance of effective business planning, and gives readers the knowledge and skills necessary to plan effectively. The book identifies the main problems which businesses today face, and gives ideas and strategies for solving them. It also has case study material and problem-solving exercises taken from real businesses which readers can use to develop their understanding and test their progress. This edition places increased importance on: strategy for managers; the strategy-making process; business ethics; global strategies; and vision management. It should be useful to students at pre-undergraduate level or on undergraduate courses with a business planning or management strategy compoment. It is also suitable for practising managers.