Art Of Video Production, The

Description:
The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life. Key Features include: - Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment - Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention - In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content - Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.

Review:
'As a classroom text it will offer a through grounding in the principles and skills of video production, and as a library reference it teaches not only how to make superior television programs, but how to juxtapose content and values and how to understand what makes for a superior production.' -- Midwest Book Review 20070720 The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers. Deftly written, effectively organized...' -WISCONSIN BOOKWATCH -- James A. Cox 20080421 'The Art of Video Production, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work.' -- Vincent O'Donnell 20080919

Table of Contents:
A Note to Students and Teachers Preface 1: The Video Production Process 2: Video As Communication 3: How Television Works 4: Light and Lenses 5: Lighting Equipment and Design 6: Using the Camera 7: Understanding Sound and Microphones 8: Audio Processing and Aesthetics 9: Graphic and Set Design 10: Video Processing 11: Field Production 12: Editing: Aesthetics and Techniques 13: Writing and Script Formats 14: Producing and Directing 15: Performing

Author Biography:
Leonard Shyles (Ph.D., Communication, Ohio State University) is Associate Professor of Communication at Villanova University. His publications include journal articles and book chapters dealing with the content and impact of televised political advertising in presidential campaigns. He is co-editor and co-author of The 1000 hour war: communication in the gulf (1994) for Greenwood Press, dealing with the use of telecommunications technologies to conduct the war in the Persian Gulf and to provide journalistic coverage of the conflict. Most recently, Shyles has published a comprehensive television production textbook, Video production handbook (1997) for Houghton Mifflin Company. Shyles' current research focuses on understanding digital technology in the contexts of markets and policy.